Who?
 

Just a couple Koreans and an American with a dream of making an awesome international online shop. Complete with the web guy, the photo guy, the buyer/model girl, the order guy and other helpers.

What?
 

Clothes, shoes, accessories for women and men (eventually^^). The clothes are “Made in Korea”. Each piece is handselected to represent the current street style in Seoul or just because it’s RAD!

Where?
 

Seoul, South Korea. The gang is spread out a bit, but not much. Reppin’  Dongdaemun and Sinsa, two of the biggest hubs in Seoul for fashion/style.

When?
 

Started working on this project the end of 2011. We are just a baby.

Why?
 

Well, why not?!  Korea has sooo much cool stuff to offer ( in so many ways), so why not bring it closer to the masses. Plus I wish something like this was around when I was back in the states. There is no way I would be able to find things like this in the US…without going broke perhaps><